What Is a Meta Description? A meta description (also known as a “description tag”) is an HTML attribute designed to describe the content of a webpage. Most modern search engines, including Google and Bing, no longer use meta descriptions as a direct ranking signal. Why Are Meta Descriptions Important? Google, Bing, and other search engines stopped using meta descriptions in their ranking algorithms years ago. That said, the right meta description can lead to more clicks. Which is a direct rankin

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