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Consumer Behavior Theory and Marketing Strategy

Consumer Behavior Theory and Marketing Strategy

Marketers use consumer behavior theory to create marketing strategies that target the consumer buying process. Learn how to define consumer behavior, how it impacts marketing strategies, and how the 4Ps of marketing--product, price, place, and promotion--are applied.

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Consumer Behaviour Theories

Consumer Behaviour: Theories and Concepts

Consumer Behaviour: Theories and Concepts

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Subculture | Definition, Types & Examples

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Consumer Behavior Final Project

Consumer Behavior Final Project

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Consumer Culture | Definition, Theories & Examples

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Consumer behaviour Consumer Decision Making Process

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Consumer Decision-Making Process | Overview & Steps

Consumer Decision-Making Process | Overview & Steps

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5 Stages of the Consumer Decision-Making Process

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