Market Research: A How-To Guide and Template - HubSpot Blog
2024年12月19日 · Market research is the process of gathering information about your target market and customers to verify the success of a new product, help your team iterate on an existing product, or understand brand perception to ensure your team is effectively communicating your company's value effectively.
9 Best Marketing Research Methods to Know Your Buyer Better
2024年10月7日 · What marketing research methods are right for you? Here are nine of the most effective, when you should use them, and how to set them up for success. Skip to content
28 Tools & Resources for Conducting Market Research - HubSpot …
2024年4月30日 · Conducting market research is essential to a successful product launch to market. Although not necessarily a tool per se, HubSpot’s root cause analysis (RCA) template offers the framework needed to spot and prevent any potential underlying issues that have a direct negative impact on your business.
A Plain-English Guide to Market Research - HubSpot Blog
2021年1月21日 · Here are some examples of insights you can gain from market research: Consumer attitudes about a particular topic, pain, product, or brand; Whether there's demand for the business initiatives you're investing in; Where to advertise or sell to (geographically or online) Unaddressed or underserved customer needs that can be flipped into selling ...
27 Case Study Examples Every Marketer Should See - HubSpot Blog
2024年9月5日 · Marketing Case Study Examples. To help you create an attractive and high-converting case study, we've put together a list of some of our favorites. This list includes famous case studies in marketing, technology, and business. These studies can show you how to frame your company's offers in a way that is useful to your audience.
Marketing Reporting Examples: How to Build and Analyze …
2023年11月3日 · Explore examples of marketing reports and learn how to create your own that will help inform your decisions, bolster your marketing resources, and help your organization grow better.
The Four Types of Research Design — Everything You Need to Know
2024年11月25日 · In this blog post, we'll outline the key features of the four common types of research design with real-life examples from UnderArmor, Carmex, and more. Then, you can easily choose the right approach for your project.
Sampling Marketing — The Complete Guide - HubSpot Blog
2024年11月25日 · Sample Marketing Examples. There are thousands of stellar examples to guide your product sampling journey. Here are three case studies to inspire you. Warby Parker. Image Source. Warby Parker is a prime example of how sampling …
59 Focus Group Questions for Any Purpose - HubSpot Blog
2022年3月31日 · Market research is an overarching term for gathering information from you customers about your business, and focus groups are one way to conduct market research. Whether your focus group's goal is to give feedback on a product or service or help you assess how your brand stands out in your competitive landscape, thought-provoking, open-ended ...
What Is a Competitive Analysis — and How Do You Conduct One?
2024年10月4日 · Competitive market research is a vital exercise that goes beyond merely comparing products or services. It involves an in-depth analysis of the market metrics that distinguish your offerings from those of your competitors.