2024年6月7日 · Marketing management is the process of planning, executing, and overseeing a company's marketing strategies and campaigns to attract and retain customers, ultimately driving sales and business growth. It involves analyzing market trends, targeting audiences, and optimizing product promotion and distribution.

2022年7月22日 · In short, marketing management is the process of planning, executing, and tracking the marketing strategy of an organization. This includes the marketing plan , campaigns and tactics used to create and meet the demand of target customers to drive profitability.

2025年1月21日 · Marketing management works to ensure a company is profitable by gaining new customers, expanding its customer base, building its reputation, and improving customer interactions. Some essential marketing functions of marketing management include managing, analyzing, and aligning with a company’s larger business goals. Marketing management is ...

2024年10月30日 · Marketing management involves developing and implementing strategic marketing programs, processes, and activities that align with wider business objectives, while utilizing customer insights, tracking metrics, and optimizing internal processes to achieve success.

2025年1月5日 · Marketing management is a vital function within any organization that involves planning, executing, and monitoring the marketing effort to meet its business goals and objectives. It is a critical component of a company’s overall strategy, responsible for creating and sustaining a competitive advantage in the market.

What is marketing management? Marketing management refers to the process of planning, organizing, directing, and controlling an organization’s marketing activities. The ultimate goal of marketing management is to increase sales and profits by creating a positive image for the organization and building strong relationships with its customers.

Marketing management involves planning, executing, and overseeing marketing strategies to achieve organizational goals. It encompasses a wide range of activities, including market research, product development, pricing, promotion, distribution, and …