2024年11月21日 · Pentaleap, a leading retail media technology provider, proudly announces the release of the 3rd edition of its H2 2024 Sponsored Products Benchmarks Report. In this …

In the latest of our 2025 predictions series, the industry takes a look at what the policy and regulation landscape might look like...

2024年11月21日 · Our goal with this report is to bring transparency to the space. We want to help brands and RMNs see what’s working, where the opportunities are, and how they can get …

2024年11月22日 · SmartHub, a programmatic company, has undergone the rebranding process – now it is Attekmi with an extended range of ad tech solutions including AdEx

2024年10月24日 · Retail media continues to be the hottest category in ad tech right now. A new RMN (retail media network) is coming to market almost daily, driven by endemic advertising …

2024年10月2日 · Today’s news: Bing Introduces AI-Powered Overviews; Microsoft to Pay Publishers for Content used by Copilot Daily; Oasis Ditch Dynamic Pricing Following Following …

2024年11月12日 · In recent weeks, the debate around curation has been heating up. In this op-ed, Fern Potter and Rob Webster give their thoughts on what curation really offers Recently, …

2024年11月7日 · In this DeepDive, in association with JCDecaux, we hear about the power of programmatic DOOH from eight top brands, learning how to harness it for maximum impact. …

2024年12月17日 · Marketers in Singapore have room for improvement in data-led practices amid concerns about signal loss and identity in the advertising landscape, a Yahoo DSP survey …

2024年11月8日 · Last night, the industry came together for ExchangeWire’s eighth annual The Wires awards ceremony. We celebrated the accomplishments of both We celebrated the …