Creative Review
We look back at key trends and creative work from the last 12 months across design, advertising, photography, games, tech, and beyond
The Entertainer serves up a guilt trip for Christmas
2024年11月18日 · Creative team Matt Gay and Feargal Balance at adam&eveDDB say they wanted “genuine heartbreak but with a smile. We wanted a voice that encapsulated Ray’s character, something not cute or twee, and knew early on we wanted Baxter Dury.
VW celebrates ID. Buzz design in new ad - creativereview.co.uk
2024年11月29日 · Volkswagen is gearing up to launch its all-electric minivan, the ID Buzz, in the US with an optimistic campaign created with long-time agency partner Johannes Leonardo.. The campaign film and print ads feature cheerful scenes where the lower half of the frame is filled with a bright colour and the upper half is muted or white.
Beats on building a culture-led brand - creativereview.co.uk
2024年11月13日 · “With a lot of companies, either you have a great product and you’ve got to figure out the marketing, or you maybe don’t have the greatest product and you have to cover it up with great marketing,” says Chris Thorne, chief marketing officer and head of product at Beats.
How CALM moved away from mental health’s ‘sad lad’ image
2022年2月25日 · CALM partnered with car brand Seat on the ‘grow a pair’ mural in London “We mustn’t lose the humour, the anger, the originality, the kind of dance moves that you don’t really see being exhibited by charities,” says the CEO.
Lloyds launches new campaign and design refresh
2024年10月7日 · The identity features Lloyds’ modestly redrawn horse motif which was subtly introduced earlier this year. The horse’s head now faces in the same direction as its body, reflecting the bank’s new positioning, Lloyds Moves Everyone Forward, also …
Bringing Charli XCX’s Brat to life on stage
2024年11月28日 · We speak to lighting and production designer Jonny Kingsbury about the collaborative creative team behind Charli XCX’s hotly anticipated Brat tour, plus why more live shows need to go beyond spectacle for spectacle’s sake
Top 20 slogans of all time - Creative Review
We celebrate the fine art of phrasemaking, with this selection of the top 20 slogans of all time and the writers who came up with them
Worldbuilding with Tim Burton - creativereview.co.uk
2024年10月25日 · The Design Museum’s latest exhibition delves into Tim Burton’s creative process over the course of his expansive career. We hear from the director himself and curator Maria McLintock about how it was brought to life
Dove tackles self-esteem and heavily-edited selfies in latest …
2021年4月23日 · Created by Ogilvy, Reverse Selfie begins with a young woman posting a photo of herself on social media. The film then plays in reverse, with the woman undoing the tweaks and staging that went into creating the image to reveal it’s not a woman at all behind the picture, but actually a young girl, barely in her teens.