Primary Clothing - Brilliant Basics for Baby & Kids
At Primary, we make all clothes, in all colors, for all kids. Simplicity. A rainbow of slogan-free designs that mix-and-match. Quality. Super soft and made to wash and wear better than anything else in their closet. Inclusion. Styles for babies and kids, not boys and girls.
Collection: Shop All Kids - Primary.com
Unisex styles for kids, sizes 2-14 in logo-free solid colored cotton. Shop dresses, tees, shorts, pants, PJs, athletic, outerwear, and more.
Kids StayCool pullover hoodie | Primary.com
Shop soft and comfortable kids athletic hoodies, in vibrant solid colors with a hood and kangaroo pocket. Moisture-wicking activewear for kids sizes 2-12.
Collection: Shop All - Primary.com
Solid color clothes for kids + baby, with no logos, slogans, or sequins! Dresses, babysuits, pants, tops, swimsuits and more.
Collection: Up to 50% Off Everything - Primary.com
Solid color clothes for kids + baby, with no logos, slogans, or sequins! Dresses, babysuits, pants, tops, swimsuits and more.
Kids raincoat | Primary.com
At Primary, we make all clothes, in all colors, for all kids. Simplicity. A rainbow of slogan-free designs that mix-and-match. Quality. Super soft and made to wash and wear better than anything else in their closet. Inclusion. Styles for babies and kids, not boys and girls.
Story | Primary.com
Every color for every kid. With no labels and no slogans. Super soft and sustainable fabrics, for clothes that all play together. And all backed by the kind of customer service you thought didn’t exist.
Fall Color Collection - Primary.com
Simplify getting dressed this season with five capsules inspired by our favorite fall colors and icons.
Baby denim overalls | Primary.com
Our Primary Promise Color. A rainbow of colors and patterns that mix, match, and stay bright. Quality. Super soft and made to wash and wear better than anything else in their closet. Inclusion. Simple, slogan-free styles for babies and kids, not boys and girls.
Baby long sleeve sunflower tee - Primary.com
Our Primary Promise Color. A rainbow of colors and patterns that mix, match, and stay bright. Quality. Super soft and made to wash and wear better than anything else in their closet. Inclusion. Simple, slogan-free styles for babies and kids, not boys and girls.