Content Marketing Institute (CMI): Our mission is to advance the practice of content marketing, through online education and in-person and digital events.

ContentMarketingInstitute.com is packed with practical, how-to guidance, insight, and advice from content marketing experts, plus comments and contributions from our active community of content practitioners at brands and agencies.

2024年10月9日 · According to 980 of you, the answer is likely “no,” given how much more you say you want in the Content Marketing Institute’s annual B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025, conducted with …

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

2025年1月22日 · Get how-to marketing advice for your content strategy, including brand content as well as B2C and B2B content marketing samples, case studies.

Content marketing is the strategic marketing approach of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.

Being a bigger company doesn’t mean bigger content marketing success. New research finds many enterprise marketers label their content strategies as average. Learn their challenges, budgets, tactics, distribution channels, and more.

What’s the difference between content strategy and content marketing strategy? How is content marketing performance measured and optimized? You’ll find the answers to these questions – and many others – in this guide.

See all the upcoming in-person, hybrid, and online content marketing events from CMI.

2024年12月11日 · B2B content marketing statistics for 2025. CMI’s annual B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 research delved into the challenges faced by B2B marketers and how the top performers stand …