It is a silhouette of former NBA player and current Charlotte Hornets minority owner Michael Jordan. [1] In October 2015, Michael Jordan opened his first exclusive Jumpman flagship store in Chicago on State Street. [2] [3]

2018年9月26日 · The Jumpman first landed on a shoe 30 years ago, but a near-coup and an internal struggle at Nike almost prevented Michael Jordan's iconic logo from reaching fruition.

2024年8月2日 · The logo is a black silhouette of Michael Jordan’s jump with his arm extended upwards, holding a basketball. It depicts the athlete at the moment of his signature jump. The “Jumpman” symbol has become most recognizable in sports and fashion.

2024年2月17日 · Michael Jordan doing Jumpman pose at Nike photoshoot in 1985 The first two Nike Air Jordans did have a special logo for Jordan; however, it was the Air Jordan Wings logo that designers Peter Moore and Bruce Kilgore applied to the Air Jordan 1 and Air Jordan 2.

In the world of sneakers, few symbols are as instantly recognizable as the Air Jordan Jumpman logo. A silhouette that captures the essence of Michael Jordan’s gravity-defying grace, this...

2023年12月18日 · For Michael Jordan, the Jumpman logo has become a global ambassador of his legacy. It extends beyond his athletic prowess, enveloping a brand representing quality, performance, and a relentless pursuit of greatness.

2022年9月14日 · The Jumpman logo for the Jordan brand is as iconic as any logo there is on the planet. Once you see the logo, you immediately know it's Michael Jordan. As a young player, Jordan would soar through the air as he'd land a monstrous dunk over his opponent.

The first Jordan logo was created in 1984 by Nike designer Peter Moore. At the time, Nike was a small company, and Michael Jordan was a young player on the rise. Nike had just signed Jordan to an endorsement deal, and Moore was tasked with creating a logo that would capture Jordan’s incredible athleticism and iconic style.

2023年7月31日 · Today, the Jordan logo is a symbol of greatness and immortality achieved by Michael Jordan. It is legacy that will be remembered long after he is gone, making it one of the best cases of personal branding examples that were a byproduct of a business venture.

The Jumpman logo, depicting a soaring silhouette of Michael Jordan in mid-air, was inspired by a photograph taken by Jacobus “Co” Rentmeester during the 1984 Olympic Games. The image captured Jordan gliding for a dunk, and it perfectly encapsulated his …