Taco Bell says the fans are the real stars of their 2025 Big Game ad. If customers took a photo at one of the chain's Live Más drive-thru cams on a recent trip, there's a chance they'll actually appear in Taco Bell's Super Bowl LIX commercial. And, no matter how hard she tries, Doja Cat is not the star of the show.

Fox, the broadcaster of this year’s Super Bowl matchup, originally sought about $7 million for 30 seconds of ad time during the game, the highest-rated event in the United States.

The cost for a 30-second Super Bowl commercial has hit new heights, with ads being sold for about $8 million in the weeks leading up to the game,

The Canton-based coffee brand has made a splash with its last two spots during football's biggest night (with some help from Ben Affleck). Will they go for another touchdown?

Travis Kelce said that people viewing the Kansas City Chiefs as “villains” will “make us more of a family”. Nick Wright, Chris Broussard, and Kevin Wildes ask if it’s the Chiefs against the world.