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Starbucks CEO Brian Niccol is looking to improve the mobile ordering system. He aims to address the mismatch between order preparation and customer pickup times. Niccol wants to return to a more ...
In an interview with The Wall Street Journal, Brian Niccol outlines strategies to improve ordering, fix cafe vibes and boost ...
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Starbucks new CEO Brian Niccol says "I think we got confused that mobile ordering could solve the entire business".
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Brian Niccol speaks with The Wall Street Journal after joining the coffee giant last September.
Starbucks is making more changes intended to speed up lines and avoid congestion. This time, it's mobile ordering options.
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