GF Smith has a long-standing relationship with the design sector. “But,” says global brand director Ben Watkinson, “the core UK market has been shrinking since 2016.” The pandemic and hybrid ...

That what it says matters,” says Mike Reed, the founder of Reed Words. “Or as someone on our team said, ‘It’s not just ...

A brand is not a logo. This is the Helen of Troy of design discourse – the phrase that launched 1,000 LinkedIn posts. It’s ...

Creativity, creativity, creativity. That’s what agencies want from their interns. No surprise there. Oh yes, and passion and ...