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Campaign
7 小时
AI’s ‘Sputnik moment’: what the arrival of DeepSeek means for marketers
The high-performance, low-cost AI model has sent the tech world and markets into turmoil. But how should marketers react? by ...
Campaign
10 小时
Heinz campaign homes in on 'perfect food pairings' with twist on 'It has to be' line
Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted ...
Campaign
12 小时
Change The Way You CTV
New research from Samsung is being hailed as a landmark for media planning. Change The Way You CTV, written in partnership ...
Campaign
16 小时
Nearly half of adland employees could quit over to return-to-office mandates
The finding was part of the Great Pitch Poll, which boosted its focus on working-from-office policies this year, alongside ...
Campaign
16 小时
Will Trump's re-election change how brands behave in the UK?
The team discusses brands' reaction to Trump's re-election, after his inauguration on 20 January, and to Meta's overhaul of ...
Campaign
24 年
The four big questions retail media needs to answer
by Jessica Heygate and Elena Lewis You are trying to view a Campaign Advertising Intelligence market report - a series of ...
Campaign
1 天
Former John Lewis marketing chief Charlotte Lock joins V&A
Lock spent nearly three years at the John Lewis Partnership, where she switched the creative account to Saatchi & Saatchi. by ...
Campaign
1 天
Conversations drive decisions
According to Brandwatch research for Reddit, only 3% of feedback on the channel moves outside of the community, which shows ...
Campaign
1 天
'Fear doesn't build trust': Cisco's CMO on why security marketing needs a reset
CMO Carrie Palin reveals why consumer trust, impact-readiness surrounding AI, and in-person connection might be the keys to ...
Campaign
1 天
Trainline campaign asks Brits to put bums on seats to drive sustainability
Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted ...
Campaign
1 天
Little Dish serves up creative account to Insiders
The creative agency will release a campaign for the brand to help it reach new shoppers. by Marianne Calnan ...
Campaign
24 年
How retail media became a $150bn industry in just over a decade...
You are trying to view a Campaign Advertising Intelligence market report - a series of data-led insights that provide ...
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