The traditional reactive approach to risk management is grossly inadequate for the age of AI-powered marketing, says ...

After months of speculation, Publicis Groupe ANZ has acquired Australian independent media giant Atomic 212°.

CMO Carrie Palin reveals why consumer trust, impact-readiness surrounding AI, and in-person connection might be the keys to ...

For their Year of the Snake campaigns, luxury brands in China are digging a little deeper into imagery and symbolism to avoid ...

Are your ads funding lies? Social media's prioritisation of engagement over truth puts brands at risk. So, how can marketers ...

The social media giant said the move will help ‘deepen connections’ between people and the businesses they love and has begun ...

Why do so many brands stick to familiar narratives of the past in Lunar New Year campaigns? We ask creative leaders in the ...

Just like you wouldn’t plan a picnic without considering the weather; agencies that try to plan for the future without ...

She once dreamed of covering war zones, not crafting ad campaigns. But a surprising turn of events led this TBWA Australia ...

Mastercard's chief marketing and communications officer explores quantum marketing, big tech, purpose, sonic branding, and ...

Intending to improve brand safety, depth of search and customer segmentation, the new tools further integrate Google AI into ...

The streaming platform is eying a growing piece of the $25 billion spend on connected TV, with geographic expansion of its ...