DirecTV expanded its stake in addressable TV ad platform Invidi on Wednesday. It’s now the majority owner. Terms of the deal ...

Today, AI is being used in CTV for a variety of machine learning applications. But in the future, AI will drive an unprecedented level of personalization. In this interview at CES 2025, LG Ad ...

In this interview at CES 2025, LG Ad Solutions CTO Dave Rudnick talks about the division's new "moonshot" unit, Innovation ...

The Trade Desk announced its plan to buy Sincera, a startup that aggregates and supplies metadata to ad tech companies.