What impressed me is not just how easy it was, but the gentle prompts involved that showed understanding of heuristics and shopper behaviour.

Predicting the future is a notoriously difficult task. None of us happen to have a perfect crystal ball. If I did, I’d ...

Discussing the skills and strategies set for prominence over the next 12 months in the worlds of marketing, ecommerce and ...

Despite TikTok’s clout as a social platform, brands may be hesitant to commit to an ecommerce presence there. Is it necessary ...

At Econsultancy’s Capability Leaders Forum last week, marketers from AstraZeneca, Reckitt and Trainline discussed the potential of generative AI to augment the fundamentals of brand-building.

As the date of a potential US ban for TikTok looms, users have begun flocking to a surprise alternative - Chinese social ...

The panel at Econsultancy’s Capability Leaders Forum. Left to right: Leah Knighton, Trainline; Russell Parsons, Marketing Week; Veronika Kryuchkova, Reckitt; Matt Darmon, AstraZeneca. “Our marketing ...

From FMCG manufacturers to omnichannel retailers, broadcasters to pharmaceutical firms, the world’s most established businesses rely on our marketing and ecommerce expertise. Econsultancy’s mix of ...

Econsultancy’s database of case studies showcases best practice and innovation across the entire digital marketing and ecommerce spectrum from companies around the globe.

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