Sam’s Club’s agency review comes less than two years after its last one and follows the June departure of marketer Ciara ...

It’s game on for Michelob Ultra, which is debuting a jocky new brand equity platform ahead of its Super Bowl ad. “Play for an ...

Creators star in videos promoting Snapchat as their app of choice in a Snap campaign that coincides with TikTok’s troubles in ...

RedNote, which has attracted Duolingo, is among the apps vying for brands and creators as TikTok faces a potential US ban ...

Apple TV+’s live ‘Severance’ stunt in Grand Central Terminal and Oreo’s new online game.

Sometimes, the lack of a blueprint is just what creatives need. Sure, there are lots of predictions out there for how ...

Avocados From Mexico’s videos featuring a digital avatar of Rob Gronkowski are personalized to users via a combination of AI ...

A survey conducted by Talker Research and Coors Light revealed that 76% of respondents preferred other days of the week to ...

The conversation around diversity, equity, and inclusion is more than a debate about corporate strategy or public policy—it’s ...

MassMutual has appointed 72andSunny New York as its new creative agency of record.

Social is also a force that can fuel insecurities and shape behaviors in ways I’d rather my kids didn’t experience. Rising ...

Jamie Gersch, CMO of Rothy’s, discusses how social media comments help inform product decisions for the brand.