Spirits giant Diageo is exploring the sale of Cîroc Vodka after the brand’s association with the now-disgraced music mogul Sean ‘Diddy’ Combs. London-headquartered spirits group Diageo is e ...

(Bloomberg) -- British spirits group Diageo Plc is exploring a sale of Cîroc Vodka, a brand once backed by music mogul Sean “Diddy” Combs, according to people familiar with the matter. The company has ...

On Thursday, Bloomberg reported that British spirits firm Diageo is approaching potential buyers for Cîroc Vodka, the brand formerly co-owned by disgraced music mogul Sean "Diddy" Combs.

Diageo Plc is in early discussions with potential buyers amid declining sales and a recent lawsuit settlement with  Sean ‘Diddy’ Combs.