Spirits giant Diageo is exploring the sale of Cîroc Vodka after the brand’s association with the now-disgraced music mogul Sean ‘Diddy’ Combs. London-headquartered spirits group Diageo is e ...

On Thursday, Bloomberg reported that British spirits firm Diageo is approaching potential buyers for Cîroc Vodka, the brand formerly co-owned by disgraced music mogul Sean "Diddy" Combs.

Diageo (DEO) is exploring a sale of Ciroc Vodka, a brand once backed Sean “Diddy” Combs, Aaron Kirchfeld, Dinesh Nair and Ruth David of Bloomberg report, citing people familiar with the matter.

Diageo Plc is in early discussions with potential buyers amid declining sales and a recent lawsuit settlement with  Sean ‘Diddy’ Combs.