The marketing campaign for Mere Husband Ki Biwi illustrated a blend of traditional and digital marketing approaches spanning ...

Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...

The rise of problematic digital content cannot be analysed in isolation from the larger political economy of digital media.

According to findings in the PMAR, while digital is expected to grow further, increasing its market share, some brands will ...

We catch up with the aerospace giant’s vice-president of marketing, Romain Chambard, as he prepares to judge The Drum ...

Universities are faced with the mounting pressure to not only attract prospective students, but to keep them engaged and enrolled.

At e4m Auto Marketing Summit, auto industry experts delved into the transformation of brand storytelling, personalisation & how companies are responding to the growing demand for tailored experiences ...

The following 10 agencies are ones that your business should have on your radar for 2025 as they have exceptional client ...

Even if shoppers opt for a traditional Google search, they may be served an AI Overview summary at the top of the results ...

For brands operating in the U.S., competition is fierce. The market is saturated, attention spans are fleeting, and the loudest voices often win. Many companies respond by doubling down on ad spend or ...

Enhancing Marketing-as-a-Service Leadership and Streamlining Go-to-Market EfficiencyMALVERN, Pa., Feb. 18, 2025 (GLOBE NEWSWIRE) -- 2X, a leading provider of marketing as a service (MaaS), today ...