Gamification in the form of challenge offers is an emergent addition to the digital customer loyalty experience. Challenge ...

By asking consumers to put effort into earning their rewards, retailers become associated with meaningful value. In many ...

InfiniteMedia ventured into digital marketing 10 years ago, successfully combining modern digital strategies with its ...

As we advanced into the digital age, the role of ICTs in agriculture is becoming essential. By giving access to current ...

The digital world is buzzing with claims that SEO is dead, buried by the rise of AI. But the truth is more nuanced. AI hasn’t ...

Mobavenue’s full-stack suite of products for marketers and advertisers supports them through every stage of their consumer ...

On the day of Donald Trump’s second inauguration, we spoke separately to two of the world’s most high-profile communications ...

Social media ads targeted at Maha Kumbh pilgrims are estimated to cost 20-40 percent higher than standard rates in non-peak ...

As the lines between digital and physical retail continue to blur, ShopLiftr's cutting-edge digital advertising platform is leading the charge in transforming how brands and retailers engage with ...

To guard against the erosion of trust, report warns that authenticity will become more than just a marketing buzzword.

In today’s digital world, cybersecurity companies face a unique challenge in standing out. Choosing the right performance marketing agency can make a significant impact, helping these businesses reach ...