Sales and marketing teams are trying all different approaches, but whether they flip the funnel, turn it, or "bop it" (the choice of my nine-year-old), the traditional funnel doesn't properly reflect ...

The rise of agentic AI means big changes for marketing. Explore how personal AI agents might make traditional funnels obsolete. Artificial intelligence is reshaping how enterprises operate and ...

In previous articles, we described how SaaS and recurring revenue growth does not operate within the traditional marketing funnel, but a more complex, bow-tie model. We also looked at the effects of ...

Details a more holistic approach – the Whole Brand Index (WBI) – to the customer experience by measuring a brand’s combined unified power, market actions and purpose in place of traditional marketing ...