Your target customers are those who are ... Once upon a time, business owners thought it was enough to market their products or services to "18- to 49-year olds." Those days are a thing of the ...

Business.com aims to help business owners make informed ... However, perhaps the most important benefit of social media is having a channel where you can connect with your target audience. Your social ...

Most business owners cast their net too wide. They try to sell to everyone, then wonder why no one buys. Your target audience exists. Your dream customers are out there. But you need to know ...

An curved arrow pointing right. During the early days of Thrillist, the team had a very specific idea of their target audience. Founder Ben Lerer recalled at our Ignition conference that they were ...

In a business setting, audience analysis allows businesses to understand current and potential customers. The first stage of audience analysis involves defining your target audience. One way of doing ...