Prime Video and Netflix may have been onto something with their recent expansions into ads. That's because two-thirds of TV consumers now say they'd rather watch a cheaper, ad-supported option over a ...
The Citizens Utility Board and other advocates hope their "unprecedented" ad buy will help slash spending on the utility's ...
Leveraging momentum from its recent surge in subscribers, Netflix is raising prices on subscription plans in the U.S. and ...
While many tout the strong prospects of "performance TV" ad deals, many issues remain -- including high costs, difficulty in targeting audiences, and the risk of fraudulent results, according to ...
With many free, ad-supported streaming TV platforms (FASTs) and AVODs now offering live-TV options, especially in news and sports, consumers are finding more options for live viewing. Although ...
RFK Jr.'s call to ban TV advertisements for prescription drugs reignited support for a bipartisan bill that would mandate the retail prices of drugs be included in TV ads.
With big audiences come big advertising dollars, and the Super Bowl consistently delivers the biggest audience of the year on ...
The Citizens Utility Board and other advocates hope their "unprecedented" ad buy will help slash spending on the utility's ...