“Strategic Marketing for Your Farm’s Future” addresses the marketing and production risks associated with commodity marketing and niche marketing to increase farm income. Stress, frustrations, and ...

In our 'Marketing Excellence' themed month Sunil Ramkali discusses how to deliver an effective pharmaceutical global strategic brand plan. Developing your global strategic brand and tactical plan ...

When misalignment at the top trickles down, it can create inefficiencies, confusion and missed opportunities across the organization.

Most businesspeople intuitively know that the key to successful marketing is having a marketing plan—a blueprint for action. However, many companies operate without one, focusing instead on the issues ...

The right prompts enable your teams to uncover novel market insights and generate innovative marketing and implementation strategies. This prompt-command approach can simplify strategic planning ...

Western Illinois University’s current strategic plan, Higher Values in Higher Education, contains four strategic goals for the university to achieve: Academic Excellence, Education Opportunity, ...

The following discussion in the Lengyun Fashion Circle revolves around industry issues and summarized insights. These shared ideas are a collective reflection of industry wisdom and do not represent ...

That liberation unlocks a new dimension of creativity and strategic thinking, inviting organizations to venture into uncharted ... That is not a distant future but a tangible reality in which ...

Grounded in consumer and FMCG marketing, where the perception ... Download the brand strategy and planning pack here or click on the button above or below.