These organic growth principles, built around service, channels and targets, have had a significant impact on the fortunes of ...

The Iowa Board of Regents unanimously approved a new draft of its strategic plan on Wednesday, which was edited to remove language pertaining to diversity, equity and inclusion. According to documents ...

The AHA today released its 2025-2027 Strategic Plan, approved by the AHA Board of Trustees in November. The plan is rooted in four core disciplines — advocacy and representation, thought leadership, ...

Sarasota city officials are asking residents and stakeholders to take part in a survey on their top local priorities, as the City Commission prepares to finalize a 2025-27 Strategic Plan.

The Digital Marketing: A Strategic Perspective online program from the Yale School of Management Executive Education empowers marketers and business professionals to transcend silos in their ...

In this feature, Grünenthal's Florent Edouard and Kate Hurtig outline their principles for a new pharmaceutical marketing model. "Keith, Kotler, Maslow" has long been the Holy Trinity of pharma ...

TQM is a management approach that originated in the 1950s and has steadily become more popular since the early 1980s. Total Quality is a description of the culture, attitude, and organization of a ...

Artificial intelligence (AI) has fundamentally reshaped the marketing industry, bringing unprecedented efficiency and insight ...

Christa Curtis, vice president of marketing and communications for ... our volunteer board of directors convened for a strategic planning retreat to develop a two-year plan centered on five ...

Bud Light’s DEI marketing failure shows why Jobs-to-Be-Done and CARES are essential. Discover how aligning good & growth can ...

Pricing is one of the 4 Ps of marketing and the most basic tactic ... Pricing has multiple levels of implementation. At the highest level is strategic pricing, which takes into account long-term ...