The often-frantic yearend festive season comes with another season for marketing leaders—planning and budgeting for the ... especially with regard to our strategy and strategic choices. The upshot is ...
You’ll also consider how analytics and experimentation can be used to reveal opportunities for strategic innovation, and be analyzed to inform evidence-based insights. Explore the process of digital ...
Pricing optimization is the process ... marketing-mix model. Tactical price optimization can be carried out with output from simple regression models that ignores the simultaneous competitive reaction ...
AI is reshaping marketing, but jumping on every new tool isn’t the path to success. True AI readiness comes from a strategic approach — assessing your tech stack ... Data readiness is critical to AI ...