It turns out that values are far more reliable than demographics and psychographics combined, according to David Allison, author of The Death of Demographics, Valuegraphics Marketing for a Values ...

However, Psympl's study suggests that understanding psychological drivers—what the firm refers to as psychographic data—can lead to more nuanced and effective marketing and client engagement ...

However, Psympl's study suggests that understanding psychological drivers—what the firm refers to as psychographic data—can lead to more nuanced and effective marketing and client engagement ...