Resonate, the leader in predictive consumer intelligence, announces the appointment of Chris McArdle as its new Chief Revenue Officer. McArdle is a seasoned executive with a distinguished track record ...

Influencer marketing in 2025 will be defined by strategies that prioritize authenticity, relevant content, and connections ...

Though small businesses play a pivotal role in the economic stability of the US, starting one is a daunting task. Phaon ...

While advertisers will spend $8.14 billion on influencer marketing in 2024, traditional demographic-based approaches are failing to deliver results, according to new research from Blue Hour Studios, ...

Numerator, a data and tech company serving the market research space, has released its rankings of Brands to Watch in 2025. The list leverages proprietary Numerator consumer data, including survey, ...

Create segmented ads that appeal to different demographics or psychographics and use split ... Not every channel in your marketing mix should be measured by direct purchases.

Learn what's really happening in the channel, and you gain insights into the details of purchase processes, demographics, psychographics, sales strategies, and customer concerns. The channel can also ...

All the initiatives and marketing programs undertaken by Tourism ... “We moved our targeting from the demographic focus to psychographic focused. Today, you're able to do interest-based ...

Marketers should see this as an opportunity. After all, marketing itself is somewhat narcissistic, with its continual cries for attention and thinly veiled braggadocio. Embrace it; it’s the way ...