A promotion expense is a cost incurred by businesses in order to market their goods or services to customers. A company may spend money on promotions as a way to increase sales and revenue.

Civil service pay has been frozen yet the wage bill remains the same as it was 10 years ago. Time to clear out the dead wood ...

The lawsuit claims that Lake signaled her intentions to pass over McGrath and others for promotion when she allegedly ... attorney fees and court costs for discrimination cases during the ...

R J Reynolds Tobacco Company What I will discuss here is information actionability and how to increase your return-on-investment in Scanner Data through more effective and efficient promotion planning ...

Although sales promotion is part of the marketing mix, individual activities will have their own immediate objectives which may not always fully integrate with the product's long-term strategy. It is ...

Cite this: The Cost of Pushing Pills: A New Estimate of Pharmaceutical Promotion Expenditures in the United States - Medscape - Jan 01, 2008. Marc-André Gagnon is with the Département de ...