Email marketing is a vital part of any digital marketing strategy today. Email stands as the most reliable method to reach ...

Grabbing attention in today’s competitive environment requires more than creativity—it demands intelligence.  Data has become ...

So, you’re a digital marketer or a business owner striving to stay ahead in today’s fiercely competitive online marketplace.

Deborah Golden, Chief Innovation Officer at Deloitte, provides the most important takeaways from CES 2025 for marketing executives.

Local marketing requires going very deep on a particular group of people. Here's what you need to know. The post Your 4-step ...

As part of Social Samosa’s 40 Under 40 jury, Pratik Mazumder of Mahindra Holidays & Resorts shares his perspective on building trust with consumers, his experiences as a marketer and more.

The moment-marketing strategy aims at resonating with viewers' hopes for tax relief, making budget discussions engaging in the context of high political anticipation ...

A recent example of the personalized promotion trend that's gaining traction in the industry took place in September when a partnership formed between one of the largest convenience store operators in ...

The future of AI voice lies in its ability to elevate storytelling, foster deeper connections and enhance the overall brand ...

Either MicroStrategy’s Michael Saylor is a visionary, or he’s a delusional egomaniac,” Forbes observed in 1998, during the ...

Most people who visit your online store won’t buy anything. Key Takeaways AI tracks visitor behavior and recovers lost sales through personalized reta ...

Fraudsters exploit the sense of urgency around liquidation sales to trick shoppers into impulse purchases. Learn how you can ...