According to the Advertising Association and WARC, the UK advertising market grew 9.7% to £10.6bn, marking the first time ad ...

Startups have many expenses. Here are five strategies to advertise a startup without straining limited financial resources.

Bosch's first Super Bowl ad featuring Antonio Banderas uses humor in an effort to make consumers more knowledgeable about the brand, it's products, and its advantages.

Lamar Advertising Company’s LAMR impressive footprint of outdoor advertising assets across the United States and Canada ...

The AdExchanger Commerce Media Newsletter often gets into the weeds on how retail media and programmatic ecommerce works. Sometimes, though, the category needs a macro-level perspective. That’s why ...

In today’s fast-paced digital world, businesses are constantly competing for attention online. With more Australians using Google as their go-to search engine, running effective Google Ads campaigns ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

Advertising on social media platforms such as Facebook and Instagram is a common marketing strategy for many businesses.

DSPs have been slow to adopt a new signal for classifying online video. Even Google, which has adopted the new spec, is ...

The team works with a diverse array of clients, including Miro, a collaborative online whiteboard platform ... app to attract users that have a proven interest in the services of your business is a ...