“As always, it depends how it’s done. In-app ads must be complementary to the user’s desired outcome. People use an app for a ...

The burger chain is again wedding pop culture and nostalgia with a Happy Meal box inclusive of a Pokémon booster pack, poster and sticker sheet.

tablets and other mobile devices. It’s a multi-channel activity that reaches devices through many touchpoints such as SMS, email and QR codes. But it also includes some aspects of social media ...

App marketing can include various tactics such as app store optimization (known as ASO), social media marketing, influencer marketing, mobile advertising, and email marketing. By implementing these ...

Join Medialinks at Affiliate World Dubai 2025 for exclusive insights into scaling mobile apps and driving success in MENA’s ...

The global mobile marketing market size was valued at USD 22.19 billion in 2024 and is expected to grow from USD 26.20 ...

The information comes from hacked files belonging to Gravy Analytics, a location data company whose subsidiary, Venntel, has ...

Step up your advertising game with insights on TikTok’s unique ad formats and best practices for connecting with its vibrant community.

GA4 metrics help marketers get a clear picture of how customers engage with their sites, and they offer a practical way to ...

Consumer spending on mobile apps hit $150 billion, while time spent on AI apps spikes by +300% SAN FRANCISCO, Jan. 22, 2025 ...

Marketing and product teams must speak the same language to align on their goals, key metrics and indicators of success along ...

Pixelfed, a decentralized Instagram alternative, has launched an official mobile app on Android and iOS. Here’s what you ...