Ely, Robin J., and Debra E. Meyerson. "Unmasking Manly Men: The Organizational Reconstruction of Men's Identity." Harvard Business School Working Paper, No. 07-054, February 2007.

“Men want to look more manly now. It’s much easier ... in the world and people follow trends — masculine and feminine. It’s like the Marlboro man. That’s what we’re going back to ...

Men might be "less concerned with living up to antiquated stereotypes of manly jobs once their frontal lobes are fully formed," says Jessica Grose. If "more men return to female-dominated ...