Ultimately, the new Walmart logo is a perfect example of several psychological factors playing out over the internet in ...

The retailer says the new branding "exudes the energy of Walmart." Social media users think it looks the same.

The retailer boasted in a news release that the new look reflects its evolution. Walmart applauded its colour palette (true ...

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past.

"First he learned all the rules,” Harvard Business School professor Richard S. Tedlow said. “Then he broke all the rules ...

Walmart’s latest brand and logo update has left some social media users baffled.  On Jan. 13, the company announced in a ...

Walmart last tweaked its logo in 2008, when it dropped the star used between Wal and Mart and combined the words into one. The new identity was tied with a period of slumping sales for the company ...