Example: You’re offering a fitness app that tracks workouts and offers personalised nutrition plans. In this case, your target audience might include health-conscious people, fitness enthusiasts or ...

The data you gather will provide a deeper understanding of your audience. Armed with that knowledge, you can put insight into action to enhance your business and marketing strategies. For example, by ...

Success in niche market expansion is about delivering tailored, authentic products or experiences that address your ...

Your target customers are those who are most likely to buy from you. Resist the temptation to be too general in the hopes of getting a larger slice of the market. That's like firing 10 bullets in ...