On the latest episode of Campaign Middle East’s On The Record podcast, Brent Koning, the Executive Vice President and Global Gaming Lead at dentsu, discusses how an integrated gaming strategy has ...

When Google introduced its AI Overview feature in May 2024, those of us in the digital marketing and SEO spaces knew it ...

Broadly speaking, an app marketing strategy can be defined as a formalized set of actions to take to promote a mobile app, using a specific marketing channel(s). Any mobile app life cycle can be split ...

It’s been proven time and again, one of the very basic requirements for a mobile app marketing campaign to succeed is that it needs a decent plan. Regardless of a mobile app project size, to go into a ...

The best PC strategy games in 2025 keep you on your toes with meaningful choices and weighty decisions, drawing you into their worlds with rewarding mechanics and impressive scale. Full of that ...

In a world where data reigns supreme, the real power lies not in the numbers but in the stories they tell. Communicating data ...

And the diagram is taken from marketing materials by Invesco in their compelling tale of Next Gen stocks. Monolithic Power Systems (MPWR) experienced 461% returns between December 15, 2017 when it ...

How did Trump’s America First isolationism suddenly morph into an Americas First mergers and acquisition (M&A) strategy? Let’s be clear on who Trump is: The man does not come with a vision of ...

In his book The Mathematical Universe, mathematician William Dunham wrote of John Venn’s namesake legacy, the Venn diagram, “No one in the long history of mathematics ever became better known ...

Katrina Ávila Munichiello is an experienced editor, writer, fact-checker, and proofreader with more than fourteen years of experience working with print and online publications. Witthaya ...

For example, a system might allow a financial officer to access payroll data but bar a member of the marketing team ... while BPMN creates a visual diagram of task flows. These models were ...

She holds a Bachelor of Science in Finance degree from Bridgewater State University and helps develop content strategies. Learn about our editorial policies Asset allocation is a very important ...