What ads would make you sit up and take notice at the Super Bowl? Is the Big Game's demand for anthropomorphised animals and celebrity cameos really going to score big, asks John Carstens, Chief ...

Designium Inc., a leading AR/XR studio, unveiled its new WebAR Template Service, aiming to transform the way businesses engage with customers through immersive digital experiences. As the demand for ...

Digital marketing is the backbone of how retail and ecommerce brands create meaningful online connections with their ...

This paper examines the potential of integrating neuroscience, biology, and artificial intelligence to revolutionize ...

When businesses invest in marketing, they expect that investment to pay off in sales growth. This is true whether they are ...

Interactive marketing is a dynamic strategy that actively engages consumers, transforming them from passive recipients into ...

The Financial Conduct Authority says pressure selling, excessive fees and the quality of advice will be key areas of focus as ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives.

For example, a business may use A/B testing to decide which email subject line generates higher click-through rates. Define clear marketing objectives. Select relevant KPIs (Key Performance Indicators ...

Marketing trends shift every quarter. Better to invest in the new trend than remain static in your ... [+] approach. It’s imperative for brands to continuously pivot their marketing strategies ...

In multichannel marketing campaigns, maintaining message consistency while adapting content ... Teams focus on the customer journey, aligning every touchpoint to shared objectives. Templates for ...