LinkedIn report highlights five key trends reshaping B2B marketing, emphasizing revenue metrics, AI attribution, and ...

“To what extent should your surviving spouse be financially secure independent of the business?” In my experience, this is a ...

As Moderna maps out a more cautious future amid lower-than-expected sales of its current products, the company is bolstering ...

Unlike standard attribution (or ROAS), incremental metrics isolate the sales lift from advertising through control groups ...

In today’s digital age, consumers interact with brands through multiple touchpoints—websites, social media, emails, mobile ...

A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...

Sports can encourage community engagement and bring people together as well as break boundaries and drive social change. This said, it is also known that ...

Both ads come from Anomaly, which the chain recently hired as part of a marketing pivot led by Chief Brand Officer Tressie ...

Bluewater, the fully converged direct marketing powerhouse, has launched a Brand Strategy division, combining top marketing veterans to help brands navigate today’s complex media landscape and ...

This paper examines the potential of integrating neuroscience, biology, and artificial intelligence to revolutionize ...

Fox sold out of its inventory of in-game spots by early November, with a 30-second commercial reportedly going for $7 million ...

Super Bowl spots still showcase film and TV stars such as Ben Affleck or Meg Ryan, but brands are increasingly teaming them ...