Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

With the rise of digital marketing, social media platforms such as Facebook, WhatsApp, X and TikTok have become powerful ...

Collabstr shares findings from its 2025 influencer marketing report based on 40,000 advertisers and 100,000 creators.

This paper examines the potential of integrating neuroscience, biology, and artificial intelligence to revolutionize ...

And when we looked at the ads’ content, we saw something even more interesting. When a rival brand stumbled, we found substitutes boosted their price-focused advertising by 25% on average, likely in ...

In today's fast-paced and ever-evolving marketing landscape, businesses must utilise multiple advertising channels to reach ...

Colleagues jumping on TikTok trends might seem like fun and games, but for the electronics retailer, it’s critical to its success on social. Currys’ brand boss lifts the lid on the strategy.

Find out which brands are advertising in this year’s game, how much it costs and more Super Bowl marketing information from Ad Age.

A group of direct-to-consumer telehealth companies have become omnipresent across just about all media formats, seeking ...

Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven ...

US-based retail corporation, Target’s design meet in Mumbai outlined the celebration of inclusivity of design. Santosh Desai, chief executive officer of Futurebrands and founder of Think 9 Consumer ...

Accenture Song's founder and CEO shares insights on how technology is transforming creativity, the role of AI in shaping ...