Market segmentation is the fancy marketer's term for dividing up the pool of potential customers based on shared characteristics, with the idea of targeting different messages to different segments.

and segment your customer population. Use the metrics from the transaction analysis. Pick the cohorts you most want to affect or most want to study: You will have the most influence on the ...

Apple isn't doing so well, though. After two consecutive years of decline, the global smartphone market is finally recovering. Throughout 2024, ...