Your habits, style choices, and even your attitude are just a few ways you could age yourself. Here are the most common ...

Billie Eilish recently shared her pre-concert glam routine online. One editor recreated her makeup and then did a sweaty ...

If you search “lip combos” on YouTube or TikTok, chances are every video will have a common denominator: lip liner. And not just any lip liner; many of these videos feature lip liners in deep, dark ...

Beauty is an intricate dance of colors and textures, and when it comes to makeup, the stakes are high. The wrong application ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Valentine Eau De Parfum, perfect for anyone who loves a mellowed, warmer floral moment (and a ton of compliments from friends ...

To achieve a youthful brow, start by filling in sparse areas with a pencil or powder that matches your natural brow color.

Red nail theory this and red car theory that—there’s no denying the color is having a moment, but the power of a red lipstick ...

Benefit Cosmetics has always been at the forefront of a pioneering, but playful, approach to beauty. But it’s the beauty ...

Following on from last year’s “strawberry skin”, perfected by Hailey Bieber, food-inspired beauty trends continue – watch out ...

Marvel at this small but powerful pet hair scraper, flight attendant-approved travel pillow and spinning makeup brush cleaner ...

This classic lip color came out more than 50 years ago, and you might recognize it from your mother's purse. Here's why ...