Lego is going to make its videogames in-house from now on, says it would 'almost rather overinvest'
The world's largest toymaker, Lego, has told the Financial Times that it intends to build its own videogames in-house from now on. The company has heavily invested in digital infrastructure in recent years, tripling the number of software engineers it employs since 2022, and aims to move away from outsourcing the brand to third party studios.
Lego is building an in-house video game development team
Lego has a long history in the video games sector between licensed titles that feature digital brick versions of iconic movie characters and physical sets like the new Mario Kart one. But after decades of third-party studios making games with the Lego name on them,
New LEGO Games, Collabs in Development as Part of a “Multi-Year Journey”
LEGO is looking to make the virtual experience a bigger part of its brand, and that likely includes new games.
LEGO Starting In-House Video Game Development, Opening New Studio
How do you build a brand-new LEGO video game studio? Brick by brick, naturally. Big guns at the global toy brand have announced they’re moving away from third-party video game development. Leaders of the toy brand,
Lego "building up" in-house game development
Lego is working to build up its in-house game development, the company's boss has revealed. Speaking to The Financial Times, Lego boss Niels Christiansen said the company was increasing its focus on video game experiences created by its own teams, following years of partnerships with outside companies.
Lego to Develop In-House Video Game Production Team
After 20 years of successful third-party Lego-branded video games, Lego is finally stepping into the industry itself, raising
LEGO to Bring Game Development In-House, New Studio Created
LEGO has announced it's setting up its own video game development studio and will be bringing the production of LEGO titles in-house. Previously, the company has employed external teams like TT Games and Studio Gobo to make its brick-based games, but now the process will be handled internally.
LEGO Announces New Internal Video Game Development Studio
LEGO is creating an in-house game development studio to work on future projects, as well as to build new ties to outside brands for potential tie-ins.
LEGO Makes Surprising Gaming Announcement After Posting Record Profits In 2024
LEGO has posted record profits in 2024, as the company seeks more LEGO video games for all ages to be released.
LEGO Building In-House Studio For Video Game Development
After decades of outsourcing its video games to third-party studios, LEGO wants to take over development by setting up an in-house studio.
Lego to bring video game-making in-house as profits rise
Lego is building up its capability to make its own video games as the world’s largest toymaker invests heavily in developing its own digital play experiences alongside its bricks and mini-figures. The Danish toymaker had outsourced its video game studio as well as theme parks and other non-core activities after its brush with bankruptcy two decades ago.
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7 Iconic Star Wars LEGO Sets You Can Still Buy Today, From Death Star to R2-D2
Seven Star Wars LEGO sets that continue to be fan favorites, featuring ships, droids, and legendary characters.
Lego's New Mario Set Is The Best One Yet
Mamma mia, Mario, your new Mario Kart Lego set looks wonderful! And the large set, which was just officially revealed by Lego ...
Lego makes record sales as bid to ‘stay relevant’ sees F1 and Nike tie-ups
Lego makes record sales as bid to ‘stay relevant’ sees F1 and Nike tie-ups - Best-selling themes include its Star Wars and ...
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LEGO Fortnite Brick Life: How To Play Soccer
Players can now play a soccer game in LEGO Fortnite Brick Life by heading to a particular location on the map.
Lego Sales Increase Despite Falling Global Toy Market
The company reported a 12% rise in consumer sales, outperforming both a 1% drop in the global toy market and the sales ...
Lego just celebrated Mario Day in the best way possible, with an incredible Mario Kart set that's up for preorder now
The just-announced Lego Mario Kart – Mario & Standard Kart set will let you build a larger-than-life Mario and his iconic ...
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LEGO Shouldn’t Miss the Chance to Join in on One Franchise’s Big Gaming Moment
The LEGO Group would be remiss not to capitalize on the big gaming moment that one family-friendly franchise is currently ...