The illusory truth effect is the tendency for any statement that is repeated frequently—whether it is factually true or not, whether it is even plausible or not—to acquire the ring of truth.
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The Mandela effect refers to the experience of a false memory that is shared by many people. In 2010, researcher Fiona Broome coined the term when she discovered that many people believed ...
With your help, your community can take action too. Urge your mayor to take action on climate change by joining the Earth Hour City Challenge! To avoid the worst effects of climate change, we need to ...