Coca-Cola India has taken a step to connect with its consumers in a meaningfully localised way. “For the first time ever, the Coca-Cola label is now in Hindi, with the brand name written in the ...
At the core of the row is Hindi pamphlets distributed among the 10,000-strong Hindi-speaking community in Erode (east) seeking votes for the DMK candidate V C Chandrakumar in the February 5 ...