super premium tequila accounted for nearly 19% of all tequila sold in the US in 2016. For Patrón, its high price tag comes down to its traditional, handcrafted, and small batch system.
As consumers continue to explore the diverse expressions of tequila, from blanco to añejo, it is clear that the spirit’s rise is far from over. Opinions expressed by Forbes Contributors are ...
Pulque is the oldest ancestor of two of Mexico's most popular alcoholic drinks, tequila ... feces, its reputation as a drink for the poor, and competition from the beer industry nearly made ...
Raicilla (pronounced rye-see-ya) is a Mexican spirit made from the agave plant, much like tequila and mezcal. However, it has its own distinct production process and flavor. Raicilla is primarily ...