Direct marketing is defined in section 122(5) of the Data Protection Act 2018 ('the Act') as: "the communication (by whatever means) of advertising or marketing material which is directed to ...

Unlike other forms of advertising ... is available to help educate you about direct mail. Do-It-Yourself Direct Marketing: Secrets for Small Business by Mark S. Bacon is a comprehensive manual ...

This is in contrast to other forms of direct marketing where the customer is contacted by email or regular mail, telephone call or SMS, and response rates are reported back to the brand after the ...