PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

To help you pick the perfect outfit, we have selected five beautiful floral dresses that will make you look effortlessly ...

Duchess Sophie's Etro dress is a masterclass in how to wear florals in a contemporary way and she wore it on Day 2 of her ...

This spring floral dress style is elevated by multi-dimensional accents like sequins and rich velvet ribbon making it ideal for formal or evening events. The romance of the cottagecore aesthetic ...

Prom dresses help highlight the latest fashion trends among teenagers. From pastels in the 1970s to puffy sleeves and tulle ...

And it’s not all about colour. A floral print can perk up our daily dress sense, whether it’s more muted in tone or bright and bold. And let’s not forget fabric – chiffon styles create a ...

Florals and ruffles are the ultimate combination for a feminine and flirty prom look. This year, expect to see dresses with bold floral patterns and soft ruffles that add movement and charm. JJ's ...

Maxi dresses for women are long, flowing dresses that typically reach the ankles or floor. They are known for their comfort, ...