A local business owner marvels at the rise of a global brand like Coca-Cola and thinks, “They’ve made it. They don’t need marketing anymore or even bother with social media.” But here’s the twist, ...

It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...

Oluwagbotemi Moshood,the founder ofBrazzPR,Africa’s leading strategic marketing and PR agency,in this interview with MOHAMMED SHOSANYA, speaks on why the agency was created, its impacts,challenges and ...

Relo Metrics, the leading sports measurement platform, and Meltwater, a leading global provider of media, social, and ...

India's economic growth relies heavily on its services sector. Digital innovations in various industries necessitate ...