The 2025 Doritos Super Bowl commercial titled "Abduction" was the winner of a contest for creators to create a spot for the big game. Director Dylan Bradshaw and content creator Nate Norvell were ...

In 2010, a Cary man, Josh Svoboda, won $600,000 when he came in second place in USA Today’s Super Bowl Ad Meter contest, for a Doritos commercial called “Underdog.” Svoboda told Ad Age that ...